Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.

​

There are at least 6 types of Digital Marketing

​

1. Search engine optimization (SEO)

2. Pay-per-click advertising (PPC)

3. Content marketing

4. Social Media Marketing (SMM)

5. Affiliate marketing

6. Email marketing