How To Draw In Customers With Local SEO
By Seth Worby
Claim The Business—And Optimize From There
Don’t overlook the power of large online directories, most notably Google My Business (GMB). We urge organizations to claim their Google My Business pages immediately, since this free opportunity offers terrific exposure—as long as information is optimized correctly. It’s worth checking out Bing Places for Business, too. With a little tweaking, major search engines will be harvesting directory accounts in no time, supplementing search engine listings with maps, website links, and more.
All Press is Good Press: Worship the Review
Consumers have known for decades that reviews can make or break a sale, providing pertinent information the manufacturer simply can’t supply. According to BrightLocal’s annual Local Consumer Review Survey, over 80 percent of consumers trust online reviews just as much as they would a personal recommendation. Plus, 70 percent report that they’ll leave a review if the business requests one. Why not let the people have their say? Recognize quality reviews, respond to negative ones, and solicit new reviews at every opportunity. If done correctly, there’s no better way to boost an organization’s local credibility, online and off.
Never Underestimate the Online Directory
Some organizations may not yet be relying on websites like Yelp, Merchant Circle, Citysearch, Angie’s List, and Craigslist, but we guarantee that their potential customers are. Take the time to list the business on respected local directories, and investigate the local newspaper’s website, as well as the local Chamber of Commerce, for opportunities to list and promote services.
Keep it Local
When structuring SEO content, it’s critical to tailor it to local audiences. After all, an in-town following represents the bread and butter for so many organizations – so why not harness the power of your community today? Embrace the potential of websites like Yelp – and never fail to acknowledge the power of your reviewers. When organizations devote time and attention to every element of the SEO process, they’re positioning their brands to soar.
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