First page Rankings on Google listing matters
How many times have you "Googled" your business and found it hidden on the 2nd and 3rd page listing? Every few months Google changes the rules on how to get top ranked within their search engine.
However there are a few key items that Google holds true to reach top ranks.
Gone are the days typing your business name 100 times in a paragraph so it would be seen by the top search engines. Google frowns upon companies that still perform that method and will not rank them. When writing a blog or article for your site, put yourself in your customers chair. Think about what they would search for when looking for a business like yours.
Write informative news about the work you do. Don't try to sell them anything in your article or blog, like this.. "Mention that you read this article and receive 20% off your purchase." Customers are smart and don't want to have their time wasted by a one-sided article. They will appreciate the information and may come back or even refer friends to also read your information. Your new clients will respect your company and may just come back when they are ready to make a purchase or schedule an appointment.
A picture can say a thousand words
So true when it comes to Search Engine Optimization. Photos or images can help get the story seen. Remember you only have about 15 seconds to hold your viewers attention so make it pop. When adding photos or images to your article name it with a keyword that would help a viewer find it in a search.
Videos are another great tool to draw your audience to your site.
Those baby and cat videos are hilarious, however not informative for your clients. Show your audience a how-to-video for information they may not be able to find anywhere else. This will be a place they will come back to for reference. Make sure you create your own You Tube channel so it is easy to find. Excitement is contagious, a video of yourself talking about your business and the passion you have for it will show pride for your work.
Adding good content to your site weekly or monthly will be the for Google to show off.