Four SEO myths to shake off in 2020

If you’re in charge of managing a website, you’re probably always looking for ways to make your site smarter, faster and more relevant to users so it ranks higher in organic search results. Though, due to the unpredictable reputation of SEO, there have been many SEO myths circulating around how to achieve higher organic rankings.

To help your brand succeed in 2020 by optimizing your website for greater organic visibility, here’s the truth about the top four SEO myths.

Google BERT Update – What it Means

Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO?

"BERT is a Major Google Update"


According to Google this update will affect complicated search queries that depend on context.

This is what Google said:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

7 Reasons To Choose A Freelance Web Designer Over A Web Firm 

1. Low Overheads


The main reason is price. They are cheaper.

A freelance web designer will most likely only take you on if they are interested. While they are cheaper, the money you pay goes directly to the person in front of you.

Wages, insurance, holidays, maternity leave and rent increase the price of your website if you are working with a web development company. A company has to keep the coal fires burning, and that means taking on every job that comes in. Even if it’s not a good fit.

Social Media vs. Website– Why Have a Website in the Social Media Age

In the age of social media, everyone and their mother has a Facebook, Instagram, or Twitter presence. Many even have all three. This extends to the business world as well.

 

Most businesses, big or small, have a social media presence. This is the first time in history that businesses have such immediate access to their customers, so, of course, they are taking advantage of it. If businesses have such a widely accepted online presence, why do they need a website as well?

How To Connect With Generation Z

It’s time to put away your avocado toast jokes and shore up your social consciousness, folks. Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships.

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. 

Responsive Web Design: What It Is And Why You Need It


Have you ever visited a website on your mobile device and the page is not laid out right or the text is too small to read? That is because the website was not responsive. A responsive web design can make or break your business. It provides trust, authority and brand awareness.

What Is Responsive Design?
Responsive web design is an approach to creating a website that allows it to work on any device; whether it’s a mobile phone, tablet, TV or a laptop..

Google is building a search engine for fact checks


Google wants to make it easier for people to find fact checks. To do that, the company is building another version of what it’s most known for: a search engine.

On Tuesday, the Google News Initiative launched the beta version of a tool that’s specifically for fact-checking content. The feature, which the company has been working on for months, uses the same signals as other Google products, such as Google News, to surface work from fact-checkers like Snopes and (Poynter-owned) PolitiFact.

Is Your Website Design Ready for 2018 and Beyond?

In today’s global marketplace, it’s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must.

 

Unfortunately, the Internet is swarming with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure. Read on and find out what your site needs for today and the future.

How To Draw In Customers With Local SEO

Don’t overlook the power of large online directories, most notably Google My Business (GMB). We urge organizations to claim their Google My Business pages immediately, since this free opportunity offers terrific exposure—as long as information is optimized correctly.

 

It’s worth checking out Bing Places for Business, too. With a little tweaking, major search engines will be harvesting directory accounts in no time, supplementing search engine listings with maps, website links, and more..  

Is Your Site Prepared for Google's Upcoming Algorithm Change?

Is your company's mobile site quick to load? If not, don't be surprised if its ranking plummets on Google search results. In July 2018, Google's algorithm will change so that slow-loading mobile sites will suffer the consequences. While this has been a call for action for quite some time, Google will now use loading speed as a metric for mobile search result ranking.

Find out what this means for your website...